Channel: Mobile Marketing

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The most brand-safe app category is not what you’d expect

Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. While that’s a drop in the bucket …

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4 things missing in your app that are costing you users

Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest a great deal in user acquisition. But there’s a remedy for app desertion, and it requires a more user-centric approach to in-app marketing. That means not just building …

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New evidence highlights the conversion lift of mobile optimization

No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile. …

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life is good

How Life is Good built a content-first app with an 89% retention rate

For more than 20 years, lifestyle brand Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that doubles as a slogan for the company’s values, the brand has worked hard on building a community that celebrates overcoming obstacles and coming …

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