On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful user features that are also a boon to marketers. Let’s dig right in. Changes to notifications make it easier for users to opt in — and opt out.The update gives users more […]
iOS 12 release gives users more power, marketers more options Read More »
According to analyst firm International Data Corporation (IDC), global shipments of virtual reality (VR) headsets were down about 34 percent year over year in the second quarter. The company put a brave face on the decline, saying, “IDC expects this to be a temporary setback as the VR market finds its legs.” The firm had
Virtual reality enters its ‘trough of despair’ as shipments decline Read More »
Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is expanding multilingual support and announcing a raft of new partners. Among the laundry list of announcements, users will now be able to switch between languages interchangeably. Google calls this “a first-of-its-kind feature only available
Google expands Assistant device network, adds polyglot support Read More »
Based on Google Chrome enterprise release notes, The Verge reported that Google’s browser will get a “new design across all operating systems.” That will bring material design aesthetics to all platforms. The design changes reportedly will be most pronounced on iOS, where navigation controls will be moved to the bottom of the screen. September 4 is the
Chrome browser to update to material design ‘across all operating systems’ Read More »
Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the device fails to live up to the promise of a “smart speaker with a screen.” With the Echo Show as a reference point, the recently launched Lenovo Smart Display with Google
Report says Google to launch own smart display in time for holidays Read More »
Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a 41
Who’s really winning the smart speaker market, Amazon or Google? Read More »
Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like perform
Google clarifies it does capture location data after Location History is turned off Read More »
Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company said in a press release that while Amazon continues to lead the market, its global
Report: Google continues to gain global smart speaker share Read More »
Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their
Report: Traditional methods of personalization don’t work for millennials and Gen Z Read More »
Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location
AP: Google collects location data when ‘Location History’ is turned off Read More »
