Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years, according to MasterCard. In-store sales were up as much as 5 percent, while e-commerce saw almost 20 percent growth. But the other side of the story is closures and bankruptcies; Sears and […]
Retail in 2019: Store evolution, tech adoption and what it will take to win Read More »
The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is fueling growth in order returns. Overall, U.S. retail returns are estimated to cost retailers $550 billion by 2020, an increase of 75.2 percent from four years
It’s post-holiday return season: How marketers can make the best of it Read More »
It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of
What Amazon Advertising’s big 2018 advancements will mean for 2019 Read More »
Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency Merkle has developed an internal automated bidding platform designed specifically for Amazon sponsored brand ads. Announced Thursday, the technology can update bids on sponsored brand inventory as often as 48 times per
Merkle launches bidding platform tailored for Amazon sponsored brand ads Read More »
The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence firm, Cuebiq. By the same token, online revenues are soaring and will continue to set records this year according to Adobe Analytics, which
Online shopping revenues will reach $126 billion by December 31, says Adobe Read More »
Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart speaker penetration in the U.S. range from 40 to almost 80 million devices by the end of this year. Despite lots of hype and anticipation, these devices have not emerged yet as a viable marketing
Why one marketer thinks smart speakers have their work cut out for them Read More »
As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we spend our days (and budgets) trying to understand, engage and delight. But, hey, we’re all human. We all shop. We all have experiences with brands — and when we view those experiences through the
3 ways customer data drives more impactful brand experiences Read More »
Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday,
Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments Read More »
Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday, according to Adobe Analytics, based on the number of products sold globally. This beats its Prime Day in July — which had previously been Amazon’s biggest sales day. Why you should care
Move over, Prime Day. Amazon’s Cyber Monday takes the crown. Read More »
Consumers spent $7.9 billion Monday, making it the biggest shopping day in U.S. history, according to Adobe Analytics figures released Tuesday. The number is almost 20 percent (19.3) higher than last year. Adobe had predicted $7.8 billion. Why it matters This year’s holiday shopping season online has broken a number of records and established new
Cyber Monday shopping shatters sales records, beats expectations Read More »
