Today at Facebook’s F8 developer conference, CEO Mark Zuckerberg made a series of announcements tied to the company’s future vision of more privacy channels for users. He also announced a significant redesign of the Facebook site and app. WhatsApp Product Catalog. As part of a broader discussion of private messaging, Zuckerberg introduced the WhatsApp Business Catalog. […]
WhatsApp future vision: ‘Private commerce’ and payments Read More »
Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring exclusive video content to the platform from Univision, Wall Street Journal, Time Magazine, NFL, Live Nation, MTV and others, giving way to making more premium video ad
Twitter puts focus on exclusive media partnerships to attract video advertisers Read More »
Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company announced its users will be able to create, manage and launch Facebook dynamic ad campaigns through its e-commerce solution. Shopify is also launching new integrations with Snapchat, making it possible for clients to create Story
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform Read More »
Snapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to premium video inventory. Snap Select is scheduled to roll out later in the second quarter and will allow advertisers to reserve inventory via Snap’s Ads Manager at a fixed cost-per-impression. Why we should care Snap has
Snap Select will let advertisers reserve video inventory at fixed CPM Read More »
Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first quarter earnings call that, while Facebook and Instagram feed ads make up the bulk of Facebook’s ad business, Stories Ads are “an increasingly important growth opportunity.” Facebook announced it now has three million
Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads Read More »
Snap Inc. CMO Kenny Mitchell. Kenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin in June and report to CEO Evan Spiegel. Why we should care Mitchell is the fourth C-level officer to join Snap’s executive team since November. With this latest
Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO Read More »
Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. The social media giant has made its advertising platform more powerful and more accessible than ever before, and advertisers are now reaping the benefits. What are
Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy Read More »
Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 million. “We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and
Twitter’s ad revenue jumps 18% as marketers invest more on the platform Read More »
Communications veteran John Pinette has been named Facebook’s new VP of global communications. Pinette is replacing Caryn Marooney, who announced her departure plans in February. “John’s deep understanding of the technology industry and his experience leading communications teams will be invaluable to helping us communicate the work we do at Facebook every day,” said Facebook
Facebook hires former Google, Microsoft director to lead PR Read More »
Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under the ticker symbol PINS. The stock climbed 28.4% over the course of the day, with a market cap of nearly $13 billion. Following the company’s IPO, CEO Ben Silbermann told CNBC that Pinterest is
