Channel: Video

Facebook officially launches mobile app, educational site for video creators

Channel: Video, Facebook, Facebook: Mobile, Facebook: Video, SEO BLOG, Social media marketing, video /

Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing the Facebook Creators app in June, the iOS version is rolling out globally on Thursday to all Pages and individual accounts, though the Android version won’t be available until sometime “in the coming months,” according […]

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Television is dead. Long live video

Channel: Video, Display Advertising, Display Advertising Column, How To Guides: Video Marketing, SEO BLOG, video /

“Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.” First released in 1979, the famous tune went on to top 16 international music charts. Ironically, when MTV was launched two years later, “Video Killed the Radio Star” became the first song to grace television screens in a

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Cedato launches Video Supply Path Optimization in its new premium marketplace

A-From MTT, Channel: Video, SEO BLOG /

Cedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply path optimization (SPO) for video ads. The video ad platform’s previous marketplace was a private one for its own clients. That’s now called Cedato X Direct, and the new open

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We’ve manually reviewed 1M+ videos to improve brand safety processes

branding, Channel: Video, Google: Business Issues, Google: YouTube, SEO BLOG, video /

Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this week. The Google-owned company says its teams have manually reviewed more than a million videos to improve the flagging technology being used to monitor content. YouTube also says that during the past month, over 83

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Oculus looks to improve VR app discovery with content-based search

A-Post to Search Engine Land, Augmented & Virtual Reality, Channel: Video, Facebook: Oculus VR, Samsung, SEO BLOG /

Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Until now, owners of Samsung’s Oculus-powered Gear VR headset could only search for apps by name. For example, to find The New York Times’s NYT VR app, a person had to type “nyt” or “nyt vr.” That

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LinkedIn launches autoplay mobile video ads

Channel: Video, LinkedIn, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video /

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content.

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4 myths about video social media marketing, debunked

Channel: Video, How To Guides: Social Media Marketing, How To Guides: Video Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column, video /

Social video is hot, and with good reason. Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More

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We’ve shown there’s an audience for VR ads

A-Post to MarTech Today, Augmented & Virtual Reality, Channel: Video, SEO BLOG, video /

USA Today Network’s in-house studio, GET Creative, developed 360-degree/virtual reality branded content for Pure Michigan promoting travel and tourism to the state. For the USA Today Network, virtual reality and 360-degree content is more than just hype. It’s becoming a revenue driver. For roughly a year and a half, the Network has been working with

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Facebook’s two-year NFL deal for Watch shows includes sharing ad revenue

Channel: Video, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Video, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video /

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have

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YouTube unveils new tools to create custom ads at scale, sequence videos & more

Channel: Video, Google: YouTube, SEO BLOG, video /

In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative

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