Chat & Text Messaging Apps

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Report: Apple buys voice tech platform PullString

A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives. …

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3 reasons chatbots are transforming the automotive industry

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way for consumers to interact with their favorite brands – without having to stay on hold for lengthy periods or pick up the …

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BI provider Qlik buys Crunch Data and its bot

On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the acquisition of analytics firm Crunch Data and its CrunchBot. Over the last four years, SVP of Strategy Management Drew Clarke told me, Crunch Data has partnered with the Philadelphia-based Qlik, embedding its bot into the …

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How one marketer uses a chatbot to retain customers

A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success in using a chatbot for customer retention. Gold Eagle owns several brands, including products for cleaning household surfaces like granite countertops and hardwood floors, through its TriNova brand. …

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Quick guidelines for getting users info they need in chatbots

Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of information …

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Google ushers in the Age of Conversational Ads with the launch of AdLingo

Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. Concurrent with the AdLingo announcement, Google said it was working with three providers of …

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