Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of total US jobs could be lost through automation. But fear not, when it comes to […]
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The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform digital businesses. Powered by smart algorithms and machine learning, chatbots (automated chat messaging) promise to
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Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from
If there’s one thing that is constant about social media, it’s change. So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is. This makes predicting trends for a
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created. To be fair, many companies launching chatbots have done so in an experimental spirit, but that hasn’t stopped some observers from asking questions about whether the chatbot hype will ever materialize into something meaningful. Some chatbots,
Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic,
For banks, the use of chatbots enters a new stage of customer engagement strategies in 2019. Key takeaways Since 2016, global banks have led a gold rush towards the implementation of automated chatbot technologies, spurred by changing consumer behavior and profit-margin expansion. Technologies powered by artificial intelligence require additional prudence due to the sensitive nature
When creating a chatbot or AI assistant for your brand, how informal should you go? This is a question that many marketing and development teams have no doubt asked themselves when creating a conversational interface, such as a chatbot, digital assistant or voice app. Chatbots seem to lend themselves to being a little more informal,
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Guys, this is pretty embarrassing. Last month I got banned by Facebook Messenger because too many people were blocking my Messenger bot. This is what I saw in my Facebook Business Page last month — The error message was: Limits have been placed on Larry Kim This page is restricted from the use of message
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Chatbots. Artificial Intelligence. Conversational commerce. Experience optimization. It’s getting more difficult with every passing year to stay on top of the latest marketing trends. But here’s the thing. If you look at any of these tactics, they’re all simply a new way to leverage an existing idea. The age-old concepts that have influenced countless successful
