Conversational interfaces, like chatbots and voice assistants, have received plenty of hype within the marketing world for their potential to make interacting with a brand or device more personal, quick and convenient. After all, conversation is the primary way that humans interact with one another – why shouldn’t it also be the way that we […]
The four Cs of conversational interface CX Read More »
Chatbots have exploded over the past few years, leading Gartner to predict that 80% of marketers will use chatbots by 2020, and that the technology will power 85% of all customer service interactions by that time. Though they are proliferating, that doesn’t mean that chatbots have reached their peak. They’re far from perfect, in fact,
Focus, integration & bias: Challenges for marketers creating chatbots Read More »
Social media customer service isn’t an optional extra these days. As customers, we chose to contact businesses at the time, and on the channel, that best suits us. Superior customer service is a key differentiator for brands, and social media lets brands deliver this customer service efficiently, proactively and with a more complete level of
Four key trends in social media customer service Read More »
Earlier this summer, ASOS launched a brand new chatbot with the aim of helping fashion lovers discover and shop on social media. Enki the ‘fashionbot’ is designed to help users ‘discover style in a completely new way’. After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low. But perhaps
Why ASOS’ Enki has set the bar for retail chatbots Read More »
The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation. And thanks to chatbots, more companies can now be online 24/7 to meet their customer’s needs. Chatbot is an amalgamation of the
Could Your Small Business Benefit from Using Chatbots? Read More »
You can add smarts to your experience in one of two main ways: either by adding human intelligence – and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always been my mantra. While I haven’t always been able to achieve this, it’s still a
5 ways to add smarts to your ecommerce website Read More »
Branding today is so much more than just a logo, a color scheme, or an advertising campaign. The concept has evolved and expanded like crazy over the past few decades and branding is now built on every single interaction between a customer and a business, both in-person and online. This puts businesses that are trying
3 Ways to Use AI for Instant Brand Building Read More »
5 Ways Marketing Teams Can Engage Website Visitors Your website is the launch pad for your business. It is where customers go to learn about your values, your products, and what your brand stands for. You want this first impression to make a lasting impact. But when it comes to marketing, information alone is not
5 Ways Marketing Teams Can Engage Website Visitors Read More »
May 1, 2018 Coming out of 2017 Chatbots have become a common next level marketing tactic… If you are anything like me you may have included it in your “outside the box” strategy pitched in 2018 planning decks, encouraging clients and executives to start thinking about how these can be leveraged to engage customers and
Growing a Business with a Chatbot Read More »
As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time
11 Digital Marketing Trends You Can No Longer Ignore in 2018 Read More »
