If you work in the business world, you are most likely already familiar with the term QBR, or Quarterly Business Review. If you aren’t familiar, a QBR is a meeting held either internally or with clients once a quarter. The goal of the meeting is to recap last quarter’s strategy and results. It’s also an […]
In today’s day and age, we rely heavily on the internet for our source of news. That is why we need to use it to our advantage and ensure that we are up-to-date on any news or media that could impact our clients. Today, I want to discuss how we can ensure we are receiving
Agencies gain and lose clients all the time. Churn is a natural part of the business and as volatile as the weather. So you just received a new client in an industry that you are unfamiliar with. Where do you begin? How do you prepare for those initial conversations? How do you begin to sound
Frequently enough I find myself staring at my weekly or monthly reports going cross-eyed, trying to make sense of the data and how it’s been influenced by changes throughout the month. As marketers, we know all of the details of our strategy and are constantly thinking about what effects will come based on the changes
Life moves fast in the world of digital marketing. Account managers and in-house PPC experts are forced to balance and array of projects, meetings, optimizations, etc. on any given week. The whirlwind of day-to-day tasks can easily make the overarching direction of your marketing strategy unclear. Clients and decision makers need a clear understanding of
A couple weeks ago, Hanapin released our annual State of PPC report. The report covers the usuals of where marketers are spending their PPC budgets, how that compares to last year, what they are going to do with budget next year, the hottest trends, what’s been important, etc. But this year, we added in something
5 Things That Matter To Brands When Working with An Agency Read More »
Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”. This is the
What it Means to Provide Value as a Digital Marketer Read More »
June 11, 2018 First impressions are important – but so are second impressions, third, fourth, etc. In onboarding a paid search client, it is important for the account manager to realize that the first 90 days of the working relationship are crucial. Gaining trust within the first three months of working together sets the stage
Tips to Earning Trust When Onboarding A Paid Search Client Read More »
November 30, 2017 Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success. The fast paced PPC industry forces us to constantly train up on the latest and greatest technology, but stepping back and honing
6 Pro Tips for Managing PPC Client Relationships Read More »
November 6, 2017 In the digital marketing sphere it is so easy to get sucked into the data and feel that as long as the numbers align, then we’re doing everything that we can for our clients. Ultimately, we know that we have to build meaningful relationships with our clients if we want successful partnerships.
