CMWorld

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those …

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion Read More »

How to Be a Twitter Chat Champion: The Ultimate Guide

Twitter chats are social media’s non-stop virtual cocktail party. Unlike real life events, you don’t need an invitation to get on the list to attend a Twitter Chat! And, in many chats, even newbies get the velvet rope treatment! So what are you waiting for? Here what do you have to do: Show up at …

How to Be a Twitter Chat Champion: The Ultimate Guide Read More »

How To Get Useful Conference Results On The Cheap Without Being Physically There

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending …

How To Get Useful Conference Results On The Cheap Without Being Physically There Read More »

3 Types Of Conference Content That Will Boost Results

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even …

3 Types Of Conference Content That Will Boost Results Read More »

30 Top Content Marketing Experts That Will Make You Smarter

Cleveland here I come –for Content Marketing World 2018! It’s my seventh conference and I’ve got the orange to prove it. (Literal hat tip: Joe Pulizzi) For me, Content Marketing World is not just another marketing conference. Rather Content Marketing World is truly a community that attracts top content marketing experts from around the world …

30 Top Content Marketing Experts That Will Make You Smarter Read More »