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The 7 Deadly Sins of Small Business Marketing

Everybody makes mistakes, but some mistakes are worse than others. Some mistakes are almost deadly—to your marketing, at least. The following seven mistakes are dire enough to make your marketing fail. But the good news is once you know how to spot them and avoid them, your marketing has a dramatically better chance of success. …

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What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising

By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use …

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Is It Time to Stop Using Stock Photos in Your Marketing Materials?

Stock images are abundant in today’s digital landscape, and you’d be hard pressed to find a business website or marketing material that doesn’t use stock photography in some way. There are a few reasons for this: Stock photos are easy to find and implement, affordable for almost any business, and time-saving. Unfortunately, stock photography isn’t …

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