coding

Can your agency do PPC in 2019 if they can’t code? – Econsultancy

But does this still hold true in 2019 with the emergence of hundreds of PPC SaaS tools and the growing database of open source Google Ads scripts that practitioners can use? In my opinion you can do paid search reasonably well using third party bidding tools and readily available open source Google Ads scripts. As …

Can your agency do PPC in 2019 if they can’t code? – Econsultancy Read More »

Using Python to recover SEO site traffic (Part three)

When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic recovery. In part one, I explained how our unique approach, that we call “winners vs losers” helps us quickly narrow down the …

Using Python to recover SEO site traffic (Part three) Read More »

Using Python to recover SEO site traffic (Part two)

Automating the process of narrowing down site traffic issues with Python gives you the opportunity to help your clients recover fast. This is the second part of a three-part series. In part one, I introduced our approach to nail down the pages losing traffic. We call it the “winners vs losers” analysis. If you have …

Using Python to recover SEO site traffic (Part two) Read More »

Using Python to recover SEO site traffic (Part one)

Helping a client recover from a bad redesign or site migration is probably one of the most critical jobs you can face as an SEO. The traditional approach of conducting a full forensic SEO audit works well most of the time, but what if there was a way to speed things up? You could potentially …

Using Python to recover SEO site traffic (Part one) Read More »

Why SEO and front-end developers are the perfect search marketing team

If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices. Both have similar goals, but take vastly different approaches. However, technological progress has facilitated change. …

Why SEO and front-end developers are the perfect search marketing team Read More »