Column: Paid Search

The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past.

Opinion: Google Partners Program incentives should include actual client goals

I received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over.

Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs.

Google is in the process of rolling out their new Google Ads interface. This is the second time Google.

For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that.

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and.

We’re now all adjusting to the new interface of Google Ads. Change at what was formerly called AdWords is.

Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a.

Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the.

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had.