Commerce

What does Instagram Checkout mean for ecommerce? We ask the experts – Econsultancy

Commerce, Instagram /

In the past, social media platforms have found it difficult to provide an end-to-end in-app ecommerce experience for users. Take Twitter’s defunct ‘Buy button’, for example, which was shuttered back in 2017 following a reluctance from both brands and Twitter users to make use of the feature.   So, what makes Instagram Checkout any different from its predecessors? […]

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What is 21 Buttons and what does it mean for social commerce? – Econsultancy

Commerce /

Social media platforms are expanding on shoppable features. Last year, Pinterest added Product Pins to show up-to-date pricing information (as well as direct links to product pages on retail websites). Meanwhile, Instagram extended its shopping capabilities, allowing brands to make posts shoppable on both Stories and the Explore page. While interest and engagement in commerce

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Five pure-play ecommerce brands who boosted sales on Instagram

Commerce, Instagram /

Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail. While the platform is great for retailers looking to boost brand awareness and increase online engagement – thanks to the growing popularity of shoppable campaigns and

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Xiaohongshu: How a Chinese ecommerce app built a thriving community around UGC

Commerce, community management /

Social commerce: in the western world, no company has really managed to make it work. The idea of fusing social media with ecommerce was all the rage between 2012 and 2016, when it reached peak hype with 52% of marketers predicting that it would be one of the biggest trends of the year. This promise

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4 Pillars of Digital Marketing

Actionable Marketing 101, Commerce, Communication, Community, Content, Digital Marketing, Email, Marketing, Rebecca Lieb, SEO BLOG, Social Media /

Delivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers. This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing.  They are: Content: Gives context to brand message based on a medium. Communication: Is

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