Company News

Organizational Silos? How to Battle Content Chaos and Win

It’s the middle of an all-hands meeting; the newly appointed chief marketing officer at Autodesk said: “Dusty’s going to fix the content problem.” Dusty? Dusty DiMercurio, the director of content marketing and social media at Autodesk, and the hero of this story, asked himself, “Hmm, I wonder what that means to her?” Dusty shared the […]

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Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)

Editor’s note: We’re sharing insights from 2019 Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.  You probably recognize Ryan Reynolds as an in-demand actor

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3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.  Neil Wertheimer tells it like it is. Driven by a

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How to Get More Value From Your Email Marketing Tech (Q&A)

Editor’s note: Technology is essential to content marketing success. But the complexity around tech selection and its use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding, we’re embarking on a series of conversations with thought leaders in this space. Email may be an old dog in digital marketing channels,

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