Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways. Current Methods for Analysis Google Ads Interface This is the most straightforward method – just pop into the interface, select […]
Using Google Data Studio for Auction Insights Reporting Read More »
During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10% stat. I was excited to share the news with my client, but
June 11, 2018 Always wish you could have one eye on the competition? Don’t we all. We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you. By utilizing auction insights, you can better identify what you want to target and use the
May 14, 2018 Competitor analysis is something clients and bosses love. Over the years, we have gotten better at formatting and presenting auction insights data, but it was lacking in both device specific data as well as recommendations. In this new templated report we pull in the best of both worlds – device analysis and
March 5, 2018 An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep an eye on your competition.
Advancing Your PPC Strategy with Competitive Intelligence Read More »
February 20, 2018 If you’re just hearing about it, The PPC Hero Summit is a free online event offering top-notch PPC training and valuable discussions on trends and updates. So far, we’ve talked about what the first few sessions will offer, so today we’ll talk about the last 2 sessions that will wrap-up
How to Analyze Your Competition & Pivot Your PPC Strategy Read More »
January 30, 2018 Prepare the coffee and snacks, secure a conference room for your whole team, have your phone close for a selfie photo, and get ready for 3 hours of training and fun with real, live PPC Heroes! Wait, what’s this Summit thing again? The 2018 PPC Hero Summit is a 3 hour online
This Week in Digital Marketing: A Roundup – Single Grain Skip to content Home Digital Marketing This Week in Digital Marketing: A Roundup Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth of a digital marketing agency to
Competitor research and monitoring is a must for any growing business. And it’s not just about copying! Monitoring competitors gives you so much more than just a marketing to-do list: You discover new tactics, learn to implement trends, discover gaps in the market you could fill, collect leads, learn from other businesses’ mistakes, and so
According to recent Pew findings, 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. 1. Be Intentional
6 Ways to Track (and Beat) Your Competitors on Social Read More »
