consideration stage

How to Guide Customers Through a Marketing Funnel with Interactive Content

If you have a business, you are aware of the ‘marketing funnel’ which helps you tailor your sales approach to meet the specific needs of prospects at different stages of the funnel. However, a theoretical understanding of the funnel doesn’t mean that you are instantly able to transfer this knowledge to a sustainable set of …

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9 Tips to Close Sales with Video Content

In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a …

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