Whether you’re buying dedicated solo emails, newsletter sponsorships, or native email ads, email advertising is consistently the king of ROI for generating new leads and customers Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on […]
4 mistakes to avoid if you want to succeed with email advertising Read More »
More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email
Emerging email marketing trends to survive in 2019 [Infographic] Read More »
The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry vibe is everyone gets too many emails, brands send too many emails and email marketers
Why subscribers ignore you (but don’t unsubscribe) Read More »
Chart of the Day: How Length and Personalization Impact EmailPerformance The Email Urban Legend I’m not talking about those awful email chain letters from the 1990s. I’m talking about “keep your subject line length short”. We all have heard this, right? I call this an email urban legend because it had never been correctly tested
