Consumer Marketing

3 Ways to Turn Casual Customers Into Brand Ambassadors

For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As brands continue to flood the market with their own unique messaging, marketing regulations are working to keep the public from growing weary. For instance, the California Consumer Privacy Act will restrict how companies handle, store, …

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You Say You’re ‘Service-Oriented,’ But Are You Really?

A truly extraordinary business goes further and deeper than most — it makes the bold move toward actually caring about customers and becoming truly service-centric. By changing its motives, the business is able to produce happier employees, which leads to a more successful and loyal customer base. How? When you take care of your employees, …

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Marketing to Consumers’ Emotions [Infographic]

Lazare / Pixabay “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.” Consumers are increasingly making their purchasing decisions based on their feelings rather …

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So Long Traditional Advertising; Hello Digital Advertising

Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion. It is probably no …

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