Consumer Marketing

The Purchasing Superpower of 50+ Women

Last week, as part of the L’Oreal show at Paris Fashion Week, a model threw conventional standards to the.

For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily..

Data science is becoming widely used by companies of all sizes, from local SMBs right up to huge corporations.

A truly extraordinary business goes further and deeper than most — it makes the bold move toward actually caring.

If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions.People.

Lazare / Pixabay“Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice,.

Free-Photos / PixabayAccording to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing.

geralt / PixabayIt is estimated that in 2020, half of all searches in the U.S. will by done by.

Depending on who you listen to, retail in the United States is either on its last legs or is.

The rise of Artificial Intelligence in the marketing world has created some remarkable opportunities for businesses to revolutionize how.