Alexas_Fotos / Pixabay Once upon a time, a very successful department store owner answered the telephone one evening. On the other end of the line was a customer who needed help but the store was already closed. Yes, there was a time when customers could reach, even the owner of a prestigious store, day or […]
Retailers Underestimate the Value of the Telephone Read More »
All in all, 2018 was a happy holiday for retailers across the US. According to Mastercard SpendingPulse, retail spending from November 1 through December 24 increased 5% from 2017, its best growth in six years. Online shopping in particular increased 19% compared to 2017. Overall, shoppers spent more than $850 billion during the holidays. On
5 Retail Marketing Tips to Drive More Calls and Revenue in 2019 Read More »
Retail Trends Changing the Landscape in 2019 Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations. Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to
In 2017, retail sales during the summer months decreased nearly 10 percent thanks, in part, to a drop in overall store traffic. Every year, retailers struggle to deal with the chilling loss that accompanies the hot summer months. So, how can wireless retailers beat the heat? Check out these three tips to get you started.
How Wireless Retailers Can Avoid the Summer Sales Slip Read More »
With a record 90% of consumers reporting that they read online reviews before even checking a company out, honest feedback from verified customers is the lifeblood of business these days. A lot rides on your reputation, and 67% of purchasing decisions are influenced by online reviews. Though you may have a large number of seemingly
StockSnap / Pixabay It finally happened! It could be a watershed moment for retailers, but more importantly for the consumer. How so? The old adage, measure twice, cut once. Consumers can be more thoughtful and precise about how they order and how much. Amazon’s return policies allowed customers to make returns hassle-free. Now they are
Amazon’s New Return Policies Give Brick & Mortar a New Life Read More »
Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Facebook’s Cambridge Analytica scandal is the most obvious and public case of a business misusing personal data, which has brought this issue to the forefront. Brands need to be cognizant of consumers’ feelings about the security of their personal information
The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch. While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’
The Self-Inflicted Wounds Theory (and What’s Next) Read More »
There is a lot of buzz surrounding cryptocurrency and blockchain these days. Nearly every digital media outlet is discussing the details of what it is and how it works. But one thing that these conversations sometimes fail to address is what exactly cryptocurrency means to the average person and business. The complexity of blockchain encryption,
Is Cryptocurrency Applicable to the Everyday Consumer? Yes, and Here’s How Read More »
Even with today’s booming B2C and eCommerce market, many businesses continue to face challenges in constructing their marketing strategies, particularly with regards to the emerging topic of B2C lead generation. Nevertheless, not only are there great B2C resources out there, but they can come with very affordable price tags for companies on a budget– even
