Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my partner and I were going through the […]
It’s time for marketers to tap into system 1 thinking Read More »
If there’s one thing CROs could use more of, it’s psychology. I’m all for testing crazy ideas. It’s how some of the most counterintuitive and surprising discoveries are made. But we still need to build our landing pages on a solid foundation, and since it’s human behavior that our landing pages are attempting to influence,
3 elements of landing page psychology you need to know Read More »
Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a
What Psychology Studies Can Teach Us About UX and Web Design Principles Read More »
Chart of the Day: Drivers and barriers for online purchase When I first got involved in digital marketing in the mid 1990s, online shopping via ecommerce was in its infancy. It’s hard to believe now, but many consumers were reluctant to buy online, so it was important for retailers to understand the drivers and barriers
The reasons why consumers shop online instead of in stores Read More »
Psychology research that will help you subtly convince your leads Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the study of the human mind and behavior, psychology has answers to what you’re looking for.
12 ways you can use psychology in your marketing Read More »
Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke? Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s
What your website design shapes can tell your customers Read More »
Chart of the Day: Millennials (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases that ever before. By the time we have finally decided to buy a particular product we will have spent a good chunk of time researching our options
Which channels do consumers use when researching products before buying online? Read More »
