consumer research

Market Research Tasks Likely to Be Taken Over by Artificial Intelligence

Chart of the Day: Task that are likely to be taken by AI Artificial Intelligence is quickly becoming something set to take jobs in many industries such as finance, automotive, engineering and even medicine. Only recently has it started to worry marketers from around the globe. There are many subsectors in which it has turned …

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Customer satisfaction survey questions and templates

A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to follow when creating a customer satisfaction survey which gives you high-quality insights, accurate data and actionable findings, whether it’s the metrics you include or question …

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How to use Facebook Messenger for research

With more businesses using Facebook Messenger for marketing, brands are also starting to take advantage of Messenger for surveys and research too I’m always on the lookout for new ways of conducting research with users and customers and one study which caught my eye was how Liberal Democrats are using Facebook Messenger to run a …

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How ethnography can help improve UX

Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research isn’t too difficult, time-consuming or expensive (ok that’s actually three things there) Show marketers the …

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Research communities are the most popular insight collection method

Chart of the day: In the latest market research industry GRIT report, 6 in 10 are using online research communities, and over 8 in 10 have an interest in them. All hail the true superhero of market research. 6 in 10 (60%) are using online communities, with over 8 in 10 (82%) showing interest in …

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Brands Adapting to Consumer Demands

Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know …

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Which Marketing Sector Has Had its Highest Growth Since 2010?

Chart of the day: The Market Research sector has seen its biggest growth since 2010 This is according to research by International research association ESOMAR, in their annual global research report. The sector was worth $44.5 billion in 2016, this is an increase of 2.3% after inflation and the highest since 2010. The money is …

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