Journalists are renowned for sniffing out a good story; they instinctively know how to get to the crux of a matter, asking the right sort of questions to get to…
content and SEO
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Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of…
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In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI. If you…
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The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of…
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Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. Share17 provided a welcome opportunity to take stock of where the…