Losing control of changes in a file is the stuff of nightmares. You know the deal: You craftily create copy, send it around for review amongst your peers, and then everyone starts sending back separate files with their comments. If you accept their feedback, you start implementing the changes in one of the documents – […]
Version Control: Don’t let your versioning get out of control Read More »
We’re calling it: The debate over quantity vs. quality is over. Quality wins. But what does quality content really mean? How do marketers guarantee that they are creating something that is high quality? We asked the experts presenting at Content Marketing World 2017 how they define and achieve quality content. I appreciate the simplicity of the
35+ Experts Tell You How to Create Quality Content Read More »
When it comes to excellence in content marketing, there are many things to consider – audience, intent, format, design, ROI, and more. We are excited to showcase excellence across these content characteristics from the winners and finalists in the 2017 Content Marketing Awards, which were just announced today. With over 1,100 entries across 93 categories,
Few marketers would admit to valuing quantity over quality—or volume over effectiveness—when it comes to content. And yet for many, their actual output tells a different story. When I interviewed content marketing aficionado Robert Rose last year, he observed how marketers in general have “become so focused on becoming an on-demand vending machine of content
5 Steps to a Super-Focused, Super-Successful Content Experience Read More »
Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field, or just vegged out on the couch binge-watching a show on Netflix or Hulu. If it takes you longer than a few seconds to come up with your answer, you
NOW UPDATED! This post was expanded for 2017 with new tactics for writing 10x content. Enjoy! Ever since Google’s first “Panda update” was released, good content has become more important than ever before. By now you know that you need to step up your game to create a successful content marketing strategy. You may still think that as
Absolutely Everything You Need to Know About 10x Content Read More »
Steve Jobs once said “Real artists ship.” If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) great content. Using the right tools is crucial to maximize productivity. The right tools help you create more and better content with ease. Though 56% of marketers have a bunch of content
20 Lesser-Known Tools for Smart Content Creators Read More »
The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis,
How to Create a Winning Content Marketing Playbook Read More »
If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s, when the internet was a novelty, to now, with our constant connection to technology, disruption has been the name of the game. Marketers have had to continually shift to keep up
4 Telling Trends That Predict the Future of Marketing Read More »
Long a staple of highly productive, high velocity teams, collaboration has been the focus of many technology solutions over the years. Yet, constant interruptions and multitasking affect productivity, as detailed in the studies highlighted in The Collaboration Curse article in The Economist. The distractions of an environment where teams are encouraged to contribute to everything leave
How to Avoid Collaborative Overload Within Your Content Team Read More »
