To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number …
How to Use Amazon Reviews for Content and Product Development Read More »
Utilizing videos can benefit businesses in a number of ways. Adding a product video or informational video on a landing page, for example, can increase conversions by up to 80 percent or more. In fact, video usages consistently shows a solid return on investment. Video production pays off big time. Online video assets and tools …
Video Content Ideas to Improve Your Site’s User Experience Read More »
The idea of interactive marketing isn’t new. Marketers have been trying to solve the problem of marketing in the Information Age since TimBL invented the World Wide Web in 1989. Well, maybe a little later than that when HotWired sold AT&T $30,000 worth of banner ad space on their site for the first time ever. …
What Is Interactive Marketing? Benefits and Examples Read More »
The blogosphere in the music industry is increasing as new bands, independent artists, musicians, and solo songwriters are paving their way into the music scene and building their own personal brands online. Consumption of music content is not anymore out of reach. Just a few clicks away and anyone can discover new musicians and bands …
In a study conducted by Booking, a travel fare aggregator website, they found out that 80% of their customers prefer to self-serve in order to get the information they need. This gives rise to the continuous establishment of tour, vacation management, and travel booking companies. Aligned with this reality, there are a lot of marketing …
If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved …
7 Ps Marketing Mix – An Upgrade To The 4Ps of Marketing Read More »
