Content Development

How to Use Amazon Reviews for Content and Product Development

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number …

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Video Content Ideas to Improve Your Site’s User Experience

Utilizing videos can benefit businesses in a number of ways. Adding a product video or informational video on a landing page, for example, can increase conversions by up to 80 percent or more. In fact, video usages consistently shows a solid return on investment. Video production pays off big time. Online video assets and tools …

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Link Building For Travel Booking Companies

In a study conducted by Booking, a travel fare aggregator website, they found out that 80% of their customers prefer to self-serve in order to get the information they need. This gives rise to the continuous establishment of tour, vacation management, and travel booking companies. Aligned with this reality, there are a lot of marketing …

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7 Ps Marketing Mix – An Upgrade To The 4Ps of Marketing

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved …

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