The Internet is constantly evolving. First there were just massive mainframes that were the size of a building. Then, in the 1980s those mainframes began talking to each other. In the early 1990s, Tim Berners Lee built the first web browser, and the Internet as we know it was born. Add public Internet Service […]
Gary Vaynerchuk famously said, “Content is king. But context is queen, and she runs the household.” This is certainly true for most successful content creators. After all, it’s hard to build an audience if you’re not putting your content into context by making it easy for your audience to relate to. If a business
How Successful Content Creators Address The Needs Of The Audience Read More »
Your homepage is one of the most important elements of your website. However, what ends up on a webpage varies from company to company or from person to person. As such, there are a number of elements that every homepage should contain. The homepage receives the bulk of traffic and it’s crucial to convert
Infographics are beautiful things. Not only do they serve the purpose of providing awesome eye candy, but they also bring in traffic, links, comments and other good stuff. That is, if they’re good. Because the fact of the matter is, if your infographic is good, you get good things, but if it’s not… you
Even the best articles under-perform without attention grabbing headlines. Headlines briefly summarize the content to let the reader know what to expect. You may be tempted to come up with something clever on the fly, only to find traffic numbers depressingly low. Who knew ‘My Favorite Dog Toys’ wasn’t a catchy title? Why are titles
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Not every business can benefit from a blog. The cost in time, resources and/or money can be more than the return. However, those businesses are few and far between. The fact is that we are in the era of Profersonal Business; your consumers are looking at you to connect with them in some non-basic, personal,
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Writing copy is hard work. With all the effort put into your writing, the last thing you want to do is rewrite the same topic a month from now. This is where evergreen content comes in to play. In today’s fast-paced world, it’s reassuring to know solid, timeless information is still in demand. Informative content
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Good user experience and well written copy sometimes just aren’t enough to get the sale. Even after explaining all the benefits you have to offer, there are many that curiously don’t decide to buy. This could be because they just aren’t interested, but it could also be that they’re chronic procrastinators. When you insert urgency
Injecting Urgency Into Your Content for Procrastinating Prospects Read More »
For most search marketing agencies, attracting potential clients for their services is not as easy as sending generic and massive emails to a hundred or a thousand targeted clients every week. Whether it is a full search engine optimization package or a pure content-driven link building service they’re offering, there would always be a requirement
Although some people may think it’s sales or advertising, quality content is a major factor in developing an online business. -And, despite the fact that those same people may think quality content should be about the sale, developing content for SEO takes into account that people search to be informed, not sold. Learning how to
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