Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying […]
4 Unconventional Ways to Promote Blog Content on Social Media Read More »
I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. I worked on films about terrorism in Europe, Abu Ghraib, Americans
More Than a Traffic Boost Read More »
How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored
Why (and How) We’re Changing Things Up Read More »
No brand can exist in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its
A Quick-Start Guide to Paid Content Promotion Read More »
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars –
5 Types of Content That Naturally Attract Links Read More »
A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about
How Brands Use Pop-Up Experiences to Make a Lasting Impression Read More »
Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. Giving up on that relationship isn’t an option. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential
10 Tips to Use Any Time Read More »
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because promotion of your content – and practical steps to do so – are always needed. Marketers often pour their efforts, resources, and budgets into developing an e-book only to move on once the landing page is
27 Things You Can Do to Promote Your E-Book Read More »
For nearly a quarter century, the digital ad business has been acting like a depraved, sociopathic child – growing like wildfire while recklessly betraying, undermining, and pissing off virtually everyone in its global orbit. Digital advertising’s many deadly sins now have generated an unprecedented plague of problems for everybody. Singly, each would be a disaster.
Are You Part of the Problem? Read More »
For a long time, focusing on search intent and organic traffic was all you needed to be successful. That still holds true for organic traffic. However, organic traffic is only one part of the complex puzzle that is digital marketing. As the adoption of content marketing has grown, so has competition for search terms and
Don’t Settle for Organic; Amplify Your Content Read More »
