content distribution

2019 B2B Content Marketing Research: What You Need To Succeed

Looking to update your B2B content marketing to meet 2019’s challenges? Of course you do! Really–who wants to be left behind? Surely not you! So here’s the big shift: 90% of B2B marketers prioritize their audience’s information needs over their business needs. Translation: In today’s low trust environment, the always-connected customer’s attention and trust must …

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Content Distribution TIP Method That Will Make You A Marketing Success

Content distribution isn’t a one-off, once and done tactic that allows your latest content creation effort to quietly go unnoticed after a few days. Content distribution is an ongoing journey—an important part of a documented content marketing strategy. Why should you care? Without distributing your best content over time, all of the work you’ve put …

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Dad’s Social Media Lessons That Will Improve Your Results

Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my …

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2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research]

Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by  integrating it into your content marketing strategy. This will help  yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs. …

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Are You Ready to Step Up to Power Publishing 1024x512

Are You Ready to Step Up to Power Publishing?

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to …

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How to Create a Winning Content Marketing Playbook 1024x512

How to Create a Winning Content Marketing Playbook

The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis, …

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