Content Ideas

4 Unlikely Sources of Inspiration for Great Content Marketing Topics

Trying to come up with new and interesting content topics can be a huge challenge for even the most creative writers. According to a survey by ClearVoice, simply generating fresh ideas was among the top roadblocks for content marketers: This is especially true if your business has a robust library full of great pieces, as […]

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How to Train Your Brain to Be Creative: Lessons for Marketers

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Rather

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How to Use Non-Obvious Thinking to Create Better Content

“We’re in the middle of a believability crisis.” On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s pronouncement.

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The One Thing Killing Your Most Creative Content Ideas

Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of

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6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does

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6 Clever Ways Brands are Hacking Instagram Stories

ElisaRiva / Pixabay Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week.

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101 Title Ideas for Your Next Blog Post

101 Title Ideas for Your Next Blog Post Published 10/20/2016 by Jayson DeMers | 14 Comments Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll

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