When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads […]
Instagram Marketing: Lead Gen Content Strategies Read More »
If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. New features debut almost every month and discerning trends is challenging. Instagram Stories are on many brands’ radar for good reason. Over 300 million view Instagram Stories every day and one-third of the most
You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right? Well, no. Even successful, established brands must start at the ground floor to
Lessons From One of the World’s Largest Software Brands Read More »
Let’s address the ugly part of editorial mission statements up front. Too few brands (18% of B2B marketers) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes, “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a
The Good, The Bad, and The Ugly of Editorial Mission Statements Read More »
In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not
Why Brands Need to Take the Plunge Into VR Today Read More »
When was the last time you downloaded a mobile app that became an indispensable part of your daily routine? What about one with content so compelling you didn’t want to put it down? Now, when was the last time that app came from a brand marketer? Apps have become such a commonplace feature in our
How to Build a Branded App (and Never Look Back) Read More »
I opened a carton of eggs yesterday and one of them was gold. Solid gold. Crazy, right? Picture it. Eleven plain egg shells and one glorious dome of gold, glinting on my kitchen counter. I picked it up and, sure enough, it weighed a ton. I called the supermarket. Apparently, there was some mix-up with
When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads
The 1-2-3-4 Strategy to Drive Leads From Instagram Read More »
What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content
How 3 Content Brands Tackle Their Toughest Internal Challenges Read More »
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September
4 Tips for Engaging Instagram Content [Examples] Read More »
