Content marketing management

Essential steps to make sure your niche content connects

Make sure your content connects when you’re working in niche industries Content is king – even in niche markets. But when it comes to those industries where technical terminology, tight regulations, limited audiences and often uninspiring details are the realities of a marketer’s routine, creating that content can often seem an insurmountable challenge. Whilst the …

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3 SEO benefits to building hub and spoke pages

Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords You may not be familiar with the term “content hub,” but you’ve likely heard of the concept by some other name. You may have heard it referred to as a …

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Graphic design resources to boost marketing campaign efficiency

What graphic design assets do you need for marketing campaigns and how do you make it easier to create them? Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier. To make a campaign successful, it …

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How powerful is visual content in a marketing strategy?

Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end- Agree or not? Definitely Not! I mean if …

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Struggling to prove your content marketing ROI?

Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing. As a content marketer, you …

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