Content marketing management

Essential steps to make sure your niche content connects

Make sure your content connects when you’re working in niche industries Content is king – even in niche markets. But when it comes to those industries where technical terminology, tight regulations, limited audiences and often uninspiring details are the realities of a marketer’s routine, creating that content can often seem an insurmountable challenge. Whilst the …

Essential steps to make sure your niche content connects Read More »

3 SEO benefits to building hub and spoke pages

Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords You may not be familiar with the term “content hub,” but you’ve likely heard of the concept by some other name. You may have heard it referred to as a …

3 SEO benefits to building hub and spoke pages Read More »

Graphic design resources to boost marketing campaign efficiency

What graphic design assets do you need for marketing campaigns and how do you make it easier to create them? Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier. To make a campaign successful, it …

Graphic design resources to boost marketing campaign efficiency Read More »

How powerful is visual content in a marketing strategy?

Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end- Agree or not? Definitely Not! I mean if …

How powerful is visual content in a marketing strategy? Read More »

Struggling to prove your content marketing ROI?

Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing. As a content marketer, you …

Struggling to prove your content marketing ROI? Read More »

The impact your content marketing mistakes are having on your brand

In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps phase. Only 50% of respondents described their organization’s commitment levels to content marketing as very …

The impact your content marketing mistakes are having on your brand Read More »

How to do a simple but effective content audit for your blog

By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time for a content audit. In 2019, blogs really matter. The better your blog is and …

How to do a simple but effective content audit for your blog Read More »

76% of organizations use a strategic content management approach

Chart of the Week: 74% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing their content. According to new research from the Content Marketing Institute, 76% of marketers state …

76% of organizations use a strategic content management approach Read More »

Must-have content marketing tools that you need to get

Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests. Digital marketing – and, consequently, content marketing – and digital tools have a very close relationship. Without the right tools to help, you can’t create amazing content, consistently; you …

Must-have content marketing tools that you need to get Read More »

How to leverage content to keep people on your website longer

One of the best ways to keep people on your website longer and build up trust and conversions is through great content Getting people to trust and ultimately buy from your business is a long process. It starts by getting people to visit your website, but traffic is not enough. You also need to give …

How to leverage content to keep people on your website longer Read More »

How to measure the ROI of your content marketing

You need better content marketing metrics – ones that your executive team really care about Like the father character Tevye in the classic movie ‘Fiddler on the Roof,’ some digital marketers seem to blindly follow tradition without much thought. They focus on traditional metrics like click-through rates, cost per acquisition (CPA) or return on ad …

How to measure the ROI of your content marketing Read More »

Applying the inverted triangle principle to content marketing

Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. This storytelling approach states that the most important elements of a story must come first, …

Applying the inverted triangle principle to content marketing Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com