content marketing plan

How to Create a Content Marketing Strategy in 7 Easy Steps

One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing strategy. Instead, we […]

How to Implement User Intent to Build an Audience for Your Content

commercial, content marketing plan, Content Marketing Strategy, customer lifecycle, Informational, Searcher Intent, target audience, transactional, user experience, user intent / Good To SEO

With the growing content clutter online, it’s just not easy for content marketers to consistently get leads and conversions for their business. The following data from Smart Insights is a testimony of the vast amount of content that’s getting churned out every minute: Content marketers and business owners often fail to realize that leads and

How to Implement User Intent to Build an Audience for Your Content Read More »