Content marketing planning

The impact your content marketing mistakes are having on your brand

Content marketing management, Content marketing planning / Good To SEO

In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps phase. Only 50% of respondents described their organization’s commitment levels to content marketing as very […]

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Writing a brilliant design brief

Content marketing management, Content marketing planning, Design / Good To SEO

How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their processes, there is a growing need to deliver great design briefs that work. In over

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Building a content marketing editorial meeting

Content marketing management, Content marketing planning, Marketing planning, planning / Good To SEO

Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content and how it fuels many inbound marketing techniques, including: SEO Paid search marketing Social media

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Why your content is being ignored and how to fix it

Content Analytics, Content mapping, Content Marketing for Ecommerce and retail, Content marketing planning / Good To SEO

Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you’re creating content from scratch or refurbishing existing content, your goal should be to engage and entice your target audience effectively on different platforms and, ultimately, prompt action. Your

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How to repurpose your content: A short guide

Content, Content marketing, Content marketing planning, evergreen content / Good To SEO

Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that brings a plethora of benefits: from reaching a new audience to saving time creating new

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6 challenges for content creators when establishing an online presence

Content, Content marketing, Content marketing planning / Good To SEO

Anything that affects the performance of content should be a content creator’s business (even if not directly) Content makes the digital world go around. It helps drive greater traffic to businesses, generate lead growth, and improve conversion rates. But content that can achieve all that requires great planning and strategizing. En route content creators run

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How to write a killer blog post (that people will actually want to read)

Content marketing planning / Good To SEO

How do you create content that people actively look out for, and make sure that they’re able to find it? Blog posts are great for your business. They drive traffic to your website, raise awareness for your brand and continue to generate inbound leads once they start ranking in Google – in theory, that is.

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What’s the biggest content challenge? Marketers reveal all

B2B Content Marketing, b2b digital marketing, Content marketing planning, Content Marketing Strategy, Digital marketing strategy, SEO BLOG / Good To SEO

Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content were the top three challenges, which suggest a perception of the number of resource marketers feel content

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Content Marketing Analytics – How to identify successful blog posts

Content marketing planning, SEO BLOG / Good To SEO

What makes a successful blog? If you think the answer is number of views, you may or may not be right Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of what your metrics are for judging a blog’s success, one thing is for sure, you

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