Content marketing planning

The impact your content marketing mistakes are having on your brand

In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps phase. Only 50% of respondents described their organization’s commitment levels to content marketing as very …

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Building a content marketing editorial meeting

Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content and how it fuels many inbound marketing techniques, including: SEO Paid search marketing Social media …

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Why your content is being ignored and how to fix it

Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you’re creating content from scratch or refurbishing existing content, your goal should be to engage and entice your target audience effectively on different platforms and, ultimately, prompt action. Your …

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How to repurpose your content: A short guide

Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that brings a plethora of benefits: from reaching a new audience to saving time creating new …

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6 challenges for content creators when establishing an online presence

Anything that affects the performance of content should be a content creator’s business (even if not directly) Content makes the digital world go around. It helps drive greater traffic to businesses, generate lead growth, and improve conversion rates. But content that can achieve all that requires great planning and strategizing. En route content creators run …

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