B2B content marketing trends continually evolve, making it necessary to stay on top of how things develop. MarketingProfs and the Content Marketing Institute recently released the B2B Content Marketing 2020 report. It profiles some of the emerging trends related to B2B marketing, giving insight into how these concepts evolve in the upcoming months. Here are six […]
The Top B2B Content Marketing Trends to Watch in 2020 Read More »
Are you ready to build and develop your content operations team in 2019? Kapost just released its Content Operations and Strategy Hiring Handbook, which offers statistics about what B2B companies look for when hiring content operations talent and tips for building out your team. For the report, Kapost surveyed 506 U.S. marketers and filtered responses
7 Trends in Hiring Talent for Your Content Marketing Team in 2019 Read More »
As a digital marketing analyst at Altimeter, I’ve been tracking the ever-changing world of content marketing since 2013, but this is the first year where the changes have been truly dramatic. When I fielded the survey for my latest research report “The 2018 State of Digital Content,” I expected to find small technological advances in the
You know that video is an essential part of your overall B2B content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more than 600 businesses and over a quarter-of-a-million videos analyzed over a one-year period.
Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report
15 Important Statistics About Smart Speakers in 2018 Read More »
I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?” This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this:
4 Paths to Better Content Management and Strategy [New Research] Read More »
Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.” After they pass, each one thinks, “I wonder what he really meant by that.” Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of
Content Marketing and Sales Alignment: Bridging the Gap [New Research] Read More »
Content marketing is hard. Content marketing in healthcare is REALLY hard. The good news is that healthcare content marketing has a very large audience. The bad news is that competition is fierce, and the breadth of potential topics is almost too vast. Let’s say you’re tasked with building an engaged audience for your healthcare company,
The 26 Best Topics in Healthcare Content Marketing Read More »
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Here’s the finding that got us talking: Compared with the previous year, more technology marketers say they’re focused on creating the right
Tech Marketers Think Outside the Buyer’s Journey [New Research] Read More »
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey. Thirty percent of nonprofit marketers neither agree nor disagree that they can demonstrate that content
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing Read More »
