Content Marketing Research

7 Trends in Hiring Talent for Your Content Marketing Team in 2019

Are you ready to build and develop your content operations team in 2019? Kapost just released its Content Operations and Strategy Hiring Handbook, which offers statistics about what B2B companies look for when hiring content operations talent and tips for building out your team.  For the report, Kapost surveyed 506 U.S. marketers and filtered responses …

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What You Need to Know About B2B Video in 2018

You know that video is an essential part of your overall B2B content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more than 600 businesses and over a quarter-of-a-million videos analyzed over a one-year period. …

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15 Important Statistics About Smart Speakers in 2018

Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report …

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4 Paths to Better Content Management and Strategy [New Research]

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?” This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this: …

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Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.”  After they pass, each one thinks, “I wonder what he really meant by that.” Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of …

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