93% of CMOs say they are under pressure to deliver measurable ROI with their marketing budget. These six tools could help make ROI calculation simpler As a marketer, one of your main worries is how to prove the effectiveness of your marketing activities. To prove it, your boss wants hard numbers. Let me tell you […]
6 tools to help prove your marketing ROI, month by month Read More »
Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing. As a content marketer, you
You need better content marketing metrics – ones that your executive team really care about Like the father character Tevye in the classic movie ‘Fiddler on the Roof,’ some digital marketers seem to blindly follow tradition without much thought. They focus on traditional metrics like click-through rates, cost per acquisition (CPA) or return on ad
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Roughly 86% of marketers use content marketing to grow their business – yet 66% of them are not properly measuring their content marketing ROI: Why? Because it’s really damn hard. Content is nebulous. Sometimes a person will read a single article and immediately buy. Other times it takes 10 articles before someone’s ready to open their
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Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it’s data-driven – we can readily review the effectiveness of our activities and make informed improvements. This is particularly true for using content marketing and SEO to attract and convert
The Content Optimization Matrix | Smart Insights Read More »
Snapchat has 158 million daily users, with a growth rate that remains on an upward trend. While this social media platform is known for attracting a younger demographic, one of the biggest areas of growth has come from the 35+ age range. B2C marketers have many ways to incorporate this unique social media platform into their
Content marketing ROI can be a fuzzy subject. It’s long-term focus and indirect nature can make it difficult to connect the costs to revenues for a business. That causes a lot of people to undervalue content marketing or write it off as a waste of resources. They have a hard time spending the time and
With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re
If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored expression before giving way to an epiphany: “So you’re a writer?” “Yeah,” you say, realizing
