content marketing ROI

6 tools to help prove your marketing ROI, month by month

93% of CMOs say they are under pressure to deliver measurable ROI with their marketing budget. These six tools could help make ROI calculation simpler As a marketer, one of your main worries is how to prove the effectiveness of your marketing activities. To prove it, your boss wants hard numbers. Let me tell you …

6 tools to help prove your marketing ROI, month by month Read More »

Struggling to prove your content marketing ROI?

Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing. As a content marketer, you …

Struggling to prove your content marketing ROI? Read More »

How to measure the ROI of your content marketing

You need better content marketing metrics – ones that your executive team really care about Like the father character Tevye in the classic movie ‘Fiddler on the Roof,’ some digital marketers seem to blindly follow tradition without much thought. They focus on traditional metrics like click-through rates, cost per acquisition (CPA) or return on ad …

How to measure the ROI of your content marketing Read More »

How To Measure Your Content Marketing ROI With Google Analytics

Roughly 86% of marketers use content marketing to grow their business – yet 66% of them are not properly measuring their content marketing ROI: Why? Because it’s really damn hard. Content is nebulous. Sometimes a person will read a single article and immediately buy. Other times it takes 10 articles before someone’s ready to open their …

How To Measure Your Content Marketing ROI With Google Analytics Read More »

The Content Optimization Matrix | Smart Insights

Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it’s data-driven – we can readily review the effectiveness of our activities and make informed improvements. This is particularly true for using content marketing and SEO to attract and convert …

The Content Optimization Matrix | Smart Insights Read More »

How to Generate ROI Using Snapchat

Snapchat has 158 million daily users, with a growth rate that remains on an upward trend. While this social media platform is known for attracting a younger demographic, one of the biggest areas of growth has come from the 35+ age range. B2C marketers have many ways to incorporate this unique social media platform into their …

How to Generate ROI Using Snapchat Read More »