Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà – they get instant answers to their questions. Excellent. For today. But are you ready for tomorrow, when your competitors lure those customers […]
You’ve written an article. It’s good, but it’s not delivering any results. Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results. I was in the same spot a little bit ago after writing a lengthy article on “trade marketing,” a broad subject area with lots of searches.
Why Google Won’t Rank Your Content (And Steps to Fix It) Read More »
Steve Jobs once said “Real artists ship.” If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) great content. Using the right tools is crucial to maximize productivity. The right tools help you create more and better content with ease. Though 56% of marketers have a bunch of content
20 Lesser-Known Tools for Smart Content Creators Read More »
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because improving your keyword efforts is always top of mind for content marketers. SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for
The world of technology solutions for marketers just keeps getting bigger. For proof, take a peek at the evolution of the Marketing Technology Landscape Supergraphic. When Scott Brinker created this graphic in 2011, it featured around 150 solutions. By 2016, the graphic had exploded to include more than 3,874 solutions in 49 categories. That’s a
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing is an excellent tool for improving your brand’s visibility, but it often takes time to gain momentum. But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging
Managing a blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search
