Content marketing tools

Must-have content marketing tools that you need to get

Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests. Digital marketing – and, consequently, content marketing – and digital tools have a very close relationship. Without the right tools to help, you can’t create amazing content, consistently; you …

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44 Must-Have Marketing Tools for any Business in 2019

Your business can no longer succeed without doing any marketing, and sooner or later, you will need people on your marketing team who can help you increase your profits. However, marketing is not an easy task and this is the reason that you need to spend a lot of money on different marketing activities – …

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Call to action: The how and where of CTAs

A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service (Netflix, Spotify, you name it) or downloaded a free resource from somewhere? Well, your “action” …

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Best tools for benchmarking competitor content marketing?

A review of 2 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are …

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How to audit your agency content to drive new business in 2019

A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles As an agency, you already know that great content is a powerful marketing tool. But are you really putting all your content to good use? If you’ve been around for a while, you likely have older articles and …

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3 video marketing tools and techniques to increase reach

3 video marketing tools and techniques to help multi-media marketers plan, manage and optimise their video marketing to reach more viewers. 2018 was predicted to be the year of video, having seen a 17% increase in usage in 2017, however, marketers reported a drop in ROI from video marketing in that same year. This prompted me …

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How to Increase YouTube Video Views Using Content Marketing Tools

Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while others fail to even take off. Such YouTubers usually lack the content …

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How to amplify your content marketing with influencer-driven writing contests

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves …

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Tracking techniques for content marketing

Using Google Analytics to evaluate content marketing effectiveness

Chart of the Day: How good is your use of campaign tracking codes? As this post on campaign tracking in Google Analytics shows, Google’s UTM tracking codes provide an excellent way to see which of your marketing channels and content is influencing site visits, leads and sales. This week we have launched a simple tracking code …

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