Content Marketing World

technology content marketers earn trust

How Technology Content Marketers Can Earn Trust

In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their products and services. From self-driving cars to customer-service chatbots and smart refrigerators that place grocery orders to cloud apps that enable global teams to collaborate in real time, technology is the ultimate driver of beneficial …

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nonprofit content marketing

Nonprofit Marketing 2017: Challenges, Strategies & Examples

Nonprofits start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” Having a purpose provides the necessary foundation for great storytelling – a strong seed to grow an effective content marketing program. Yet, many nonprofits lack a couple things most …

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content marketing travel industry

Content Marketing Is No Leisurely Feat in the Travel Industry

I’ve heard there are people out there who truly believe that “getting there is half the fun.” I, on the other hand, feel that when it comes to traveling, everything that happens between my initial decision to leave my house and my lying on a beach chair with a fruity drink in my hand is …

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higher education content marketing game

How to Raise Your Content Marketing Game

Higher education marketers face an interesting dilemma – in many scenarios, the person who writes the check won’t ever use their services. The buyer’s journey is replaced by the student journey, says Jonah Deaver of Vertical Measures, who has worked with more than 200 universities in the past six years. That’s why it’s critical to engage …

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