With content taking the marketing world by storm over the past few years, it can be easy to feel overwhelmed with all of the content you need to produce in order to stay ahead of your competition, not to mention coming up with new ideas of content that haven’t already been written. I’ve got good […]
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at
The rise of content marketing has brought content creation to the forefront for all businesses. This makes it more important than ever to explore the best ways to create effective content. The definition of effective content for every business may be different, but in general, it still has to bring you closer to your goals. That’s why effective
Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video
Why Live Video Needs To Be Part Of Your Visual Marketing Strategy Read More »
Today we’re looking at the latest research on interactive content (think interactive infographics, quizzes, contests, assessments, etc.) and how it’s changing the game of content marketing. Listen Now: Welcome to Episode 237 of the Content Marketing Podcast! Recommended for You Webcast, August 1st: SEO: How to Outrank Your Competitors on Google (Our Step-by-Step Process) If
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Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month. It’s
How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits Read More »
Templune / Pixabay In this article, you will learn what is a digital marketing plan? How can a digital marketing plan help your business? How do you make sure your website is helping your digital marketing? Imagine ShimmerXYZ Studio is a salon known for chic cuts and colorings. they know hair, but feels lost when
Creative Content Marketing Advice to Boost Your Brand Content marketing provides tremendous value to advertisers, allowing brands to get their message across on social platforms at little cost. To bring your content marketing strategy to its fullest potential, it’s essential to utilize creative content writing. Fortunately, creative content writing doesn’t necessarily mean producing original ideas
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Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization. An excellent and important question, as personalization and humanization are both foundational elements of modern marketing success. Both are valuable to companies and organizations, but for very different
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You create a lot of content for your brand, and the sheer volume of that content is increasing significantly each year. But no matter how hard you labor over each piece, you’re still faced with the same challenge. How can you get it in front of more people? And not just any people, but the
3 Insanely Good Reasons Why Marketers Should Publish on Medium Read More »
