Content marketing

How to Use Google Keyword Planner for Content Creation

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new […]

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SEO for E-commerce Sites (Beginner & Intermediate)

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You can’t make any sales if your customers can’t even find you on the Internet. Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to

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How To Use Social Media Analytics To Create The Best Content

We’re living in an era where we can do almost everything online. Some people – take bloggers and social media influencers, for example – even have too much fun sharing bits and pieces of their lives on social media in hopes of entertaining or enlightening an audience. It’s not far-fetched to say that brands and

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21 Inspirational Branded Content Examples

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It’s cheaper than traditional marketing. It’s easier to do than advertising. It’s more popular with people (i.e. your audience) than the above two points. In case you’re one of the 11% or

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A Handy Content Marketing Glossary of Terms

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks?

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