This seems to be the age-old question when it comes to content marketing. There are various schools of thought, with some folks on the side that premium content should never be gated* while others believe that all of it should be gated. The real answer is that a strong content strategy should include a mix […]
Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product. What happened? You messed up,
23 Ways to Build Colossal Pre-Launch Product Buzz Read More »
If you’re looking for advice on how to shoot or edit video, this is not the post for you (well, it could be, but not for that reason). If, however, you want to know why you should use video and the various ways you can use it, you’ve come to the right place. Video today
The Ins and Outs of Getting The Most Out of Video Read More »
Scroll through your Facebook feed, and for every link to a long-form article, you will have to pass a healthy handful of viral videos. Are they industry specific? Hardly. Politics, entertainment, entrepreneurship advice, you name it, the verdict is clear: The preferred form is video. Are they industry specific? Hardly. Politics, entertainment, entrepreneurship advice, you
How to Stay Relevant as a Writer in the Visual Age Read More »
60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach. Even worse your content has no chance of
Ultimate Content Marketing Distribution Checklist Read More »
Imagine you are an infographic maker god who can take 1,000 words and help people digest that information in only a few seconds. An infographic, put simply, is a creative way to take a “thousand words” and depict them using a picture. These days, readers are looking for quick access to brief information. Website visitors
20 Cool Infographic Creator Tools That Will Turn You Into A Designer Read More »
Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML. A book
How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content curated
Content Marketing World 2017 Lessons That Will Make You A Better Marketer Read More »
Heidi Cohen Interviews Joe Pulizzi New book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Q: What’s your best piece of advice for readers looking to improve their marketing? So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web
How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety of channels and
5 Interactive Content Types That Will Boost Your Results Read More »
