content optimization

10 Content Marketing Lessons From Mom: How You Can Be A Better Content Marketer

As children we think that our mothers tell us to do stuff like chores and homework just to bug us. When we ignore them, they repeat and repeat and repeat their requests. Each time their voice gets louder and, often, more embarrassing as if volume alone will get us to listen and motivate us to …

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Content Marketing Optimization: The Ultimate Guide

Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is …

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The 8 Fundamentals of Web Writing

Before you start writing content for the web, discover the 8 fundamentals to know for an effective content marketing strategy! Want to start a content marketing strategy? Are you ready to write your first articles for your professional blog? Attention: the writing of content for the web meets precise rules, adapted to the specificity of …

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