Content SEO

Ranking your local business part 6: The impact of reviews

Although they weren’t part of the initial release of Google Maps, reviews have been a fixture on Google’s local properties for over a decade. The reason is obvious: frankly, consumers love reviews. BrightLocal consumer survey data suggests that over 90% of consumers use reviews to evaluate local businesses. 84% of them trust reviews just as […]

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Ranking your local business part 3: Website optimization • Yoast

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website

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Ranking your local business part V: Citations for local search

This is the fifth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization, and given you some ideas for

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Ask Yoast case study: SEO for local businesses

Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to

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Ranking your local business part IV: Inbound links • Yoast

Why links in the first place? I know you’re probably thinking, “hey, I want to rank #1, just tell me what to do!” But understanding why Google values links so highly can help you assess the strength or weakness of your own link profile. This can help you determine your link acquisition strategy. Google’s robots,

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SEO for a quality brand • Yoast

A clean entrance On entering the website, we immediately see a clean and inviting homepage. The homepage makes sure visitors can easily navigate to the most important content of the website: the actual products. However, we also see things that can be improved. First of all, we see the slider on top of the homepage.

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Ranking your local business #3: Website optimization

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website

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