content shock

Content Marketing Optimization: The Ultimate Guide

Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is …

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How to Build a Data-Driven Content Team

In 2014, Mark Schaefer sent shudders through the marketing landscape with a theory called “content shock”. His concept is as simple as it is scary: As more and more brands create more and more content, audiences already glued to smartphones, computers and TVs will literally reach peak content consumption levels. Schaefer’s forecast has indeed come …

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