Content & Writing

Here’s why you should crowdsource your programmatic creatives

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began …

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How to find good writers and other content marketing struggles

While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road. How do you know which solution is best for …

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The science of storytelling – Marketing Land

“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of storytelling, however, remains elusive; we are left in the dark as to how this rediscovered …

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How to structure your email program to retain customers

If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one. Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak …

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Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel a facelift might revitalize a flagging business. Whatever your reasons, they must be good given …

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If content is king, then context is queen

I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending while gaining quick insight. It’s everything I want in a social platform except for one troubling issue: Twitter lacks context. It’s not just Twitter. Facebook, Instagram, Snapchat and other platforms all provide us with short, …

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