Content

Are Writers Expected to Do SEO? New WordPress SEO Tools to Support Content Writers

Content, SEO, SEO BLOG, SEO Content, SEO TOOLS / Good To SEO

We’re in a time when writers carry a heavy responsibility. They produce the fuel — SEO-ready content — that marketing engines need to drive sales forward. That’s because content marketing requires a LOT of content. In fact, 72% of marketers surveyed said relevant content creation is the most effective SEO tactic. It makes sense, then, […]

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How Existing Content Will Be Affected by Gutenberg WordPress Editor

Content, Gutenberg Editor, SEO BLOG, WordPress / Good To SEO

By now, you’ve likely heard about something different coming to your WordPress website called Gutenberg—a new way in which you will edit your website using a concept of data blocks. I think it’s safe to say that the Gutenberg WordPress editor is the single largest change to the open-source platform since… heck, I can’t think of anything

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What Were Americans Asking Google on Christmas?

Content, SEO BLOG / Good To SEO

02 Jan 2018 Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning. Guys from Serpstat collected the most outstanding questions

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Artificial intelligence and machine learning: What are the opportunities for search marketers?

Artificial Intelligence, artificial intelligence (AI), Big Data, Content, deep learning, Industry, machine-learning, Search Marketing, SEO, SEO BLOG / Good To SEO

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and

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30 Steps to Consider when Commissioning a Brand Video

Content, SEO BLOG / Good To SEO

Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production agency, or look to create your video content strategy and productions in-house, or with limited

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How to Date an Entrepreneur (Plus the #1 SEO Tip)

Content, Eric Siu, growth everywhere, how to date an entrepreneur, links, Marketing School live, Neil Patel, optimize webpages, Podcast, search ranking, SEO, SEO BLOG, SEO Strategy, SEO tip / Good To SEO

Home SEO How to Date an Entrepreneur (Plus the #1 SEO Tip) Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! Neil and I did a Marketing School live event on the main stage at the Cross Campus building in downtown L.A..

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Here’s How to Link from Inside Youtube Video: Build Traffic from Youtube

Content, SEO BLOG / Good To SEO

For a few years now you can add clickable links (calls-to-action, additional info, contact details, etc) right inside your Youtube video to direct viewers to your site, project, product page, etc. The problem is, while the topic is covered quite well inside Youtube guidelines, it’s scattered so much around the place that you’ll have trouble

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The Busy Marketer’s Guide to Storytelling & Digital Marketing

Content, SEO BLOG / Good To SEO

We are all storytellers. Each action we take plays a part in telling a story. The email you sent yesterday following up with a prospect. The blog post you published an hour ago on Google’s latest trends. The hero image on your website’s homepage. I could go on. The truth is everything we say and

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How to Use Content to Create Customers

Content, Content marketing, SEO BLOG / Good To SEO

I know this isn’t the first time you’ve been told that you need to develop content to be competitive in the marketing world today, but the fact of the matter is, it’s so important that it’s worth repeating over and over again. The use of high quality, education-based content has become an essential ingredient in

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Practical Tips For Integrating Video Into Your Marketing

Content, Marketing, SEO BLOG / Good To SEO

It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers – a key statistic that should be your call to

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