There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it? […]
Duplicate content FAQ: What is it, and how should you deal with it? Read More »
Creating large amounts of valuable content is a universal challenge among marketers. Whether we’re talking about images, articles, blog posts or videos, large quantities sometimes cause a decrease in quality if a marketing department isn’t diligent. And the flipside, of course, is that high quality content can take longer to create and therefore decrease
7 Ways To Turn One Webinar Into Many Pieces Of Content Read More »
Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics
5 Tools to Create SEO-Friendly Content Step-by-Step Read More »
YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in
5 Tips for a Winning Youtube Custom Video Thumbnail Read More »
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences as
How to write blog headlines that drive search traffic Read More »
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is,
Still doing guest blogging? Keep these 4 tips in mind Read More »
It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools. To celebrate “undercover” tools in the marketing industry, I picked six tools I use which I
6 lesser known tools to power your content marketing Read More »
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online brand
The collision between PR, content, and SEO: How to make it work for you Read More »
Pexels / Pixabay The morning of September 22, 2017, my phone greeted me with headlines proclaiming, “Hawaii prepares for North Korean nuclear strike!” Uhm…yikes? It is, in fact, true. But the details are rather boring compared to the sensationalistic headlines. From a marketing, PR, and crisis management perspective, however, the headlines are far more important,
Hawaii’s Preparation For a Nuclear Strike Presents Marketing and PR Challenges Read More »
Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest challenges
5 tips to create a data-driven content marketing strategy Read More »
