Conversion optimisation strategy

Biggest WordPress mistakes that every webmaster should avoid

While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes WordPress is one of the most trusted platforms for creating a website. Many people prefer this CMS when it comes to creating different types of websites, whether …

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Conversion Rate Optimization case study

Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales pages – are they converting, how much is it costing per user to convert and …

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When adding pages to the customer journey can increase CRO

Discover how AWA digital defied “best practice” to drive up conversion rates for a global car rental company Discover Car Hire, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help increasing the profitability of their website. To Discover Car Hire, “profitability” meant an increase to …

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Conversion rate optimization: Marketing’s most underused weapon

CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen …

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Book review: Making Websites Win by Dr Karl Blanks and Ben Jesson

Apply the customer-centric methodology that has doubled the sales of many websites When we first launched Smart Insights nearly ten years ago, we chose a brand name that hinted at the power of using a data-driven approach for businesses to get more from their online marketing. For even longer, I personally have had a passion …

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The 4 data metrics your marketing team needs to track for better conversions

Converting leads into paying customers is the undying challenge for marketing teams and e-commerce companies year after year Every business wants to grow their revenue and reach, yet many still struggle to understand what the numbers actually mean and how to use them to boost sales. Thanks to advances in big data and analytical technology, …

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3 cognitive triggers to increase customer conversion

Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts We’ve previously spoken about how psychological principles can help shape and optimize brand communications — not least, referral marketing campaigns. In truth, there’s a whole universe of theories and heuristics belonging …

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How split testing increased a sales funnel conversion rate by 41% [case study]

Learn how AWA digital helped Superfi increase conversions by a data-driven header test Hifi retailer Superfi came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their ecommerce website. Using their tried-and-tested research framework (see figure below) AWA gathered quantitative and qualitative data, cross-referencing findings to form test ideas. …

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10 things you can user test on your B2B website

10 simple test ideas for your B2B website, to increase conversions and improve the user experience, through user testing User testing is the process of testing elements of a website to improve conversion, sales and revenues, as well as overall improving the user experience which brings for mentioned benefits. Being familiar with user testing is …

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Which industry has the highest conversion rate?

Chart of the day: Unbounce reveals business consulting, travel and job training industries have the best conversion rates. The comprehensive report, which evaluates thousands of conversion rates has found the three industries with the highest conversion rates. Business consulting, whilst most likely receiving low levels of traffic appears to convert well, whilst job-related training also has …

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