Conversion optimisation

Biggest WordPress mistakes that every webmaster should avoid

While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes WordPress is one of the most trusted platforms for creating a website. Many people prefer this CMS when it comes to creating different types of websites, whether …

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Best practices for creating high-converting landing pages

You need landing pages – great, high-performing landing pages that convert a high percentage of visitors. You need to capture leads. You need customers. In other words: you need landing pages. Great, high-performing landing pages that convert a high percentage of visitors. But consider this: The average conversion rate of landing pages is 2.35%. How …

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News roundup 14th June 2019

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates recently – besides Google’s algorithm update – is the news that the search engine will …

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5 ways e-commerce brands can leverage the growing demand for visual search

Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are already a “favourite” among avid shoppers. According to Pinterest  – a platform where an estimated …

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When adding pages to the customer journey can increase CRO

Discover how AWA digital defied “best practice” to drive up conversion rates for a global car rental company Discover Car Hire, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help increasing the profitability of their website. To Discover Car Hire, “profitability” meant an increase to …

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Conversion rate optimization: Marketing’s most underused weapon

CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen …

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AWA digital helped Xero Shoes increase conversions

AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, which was already performing well. Using a data-driven CRO methodology that has evolved over 9 …

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Resurrect your landing page performance [ Formula ]

5- Step formula to help you optimise landing page performance A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing page is aimed at lead generation or driving traffic to other pages on your …

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