Conversion Rate Optimisation (CRO)

Conversion Rate Optimization case study

Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales pages – are they converting, how much is it costing per user to convert and …

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Call to action: The how and where of CTAs

A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service (Netflix, Spotify, you name it) or downloaded a free resource from somewhere? Well, your “action” …

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When adding pages to the customer journey can increase CRO

Discover how AWA digital defied “best practice” to drive up conversion rates for a global car rental company Discover Car Hire, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help increasing the profitability of their website. To Discover Car Hire, “profitability” meant an increase to …

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Conversion rate optimization: Marketing’s most underused weapon

CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen …

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How to uncover & market to the companies browsing your site

How do you know who isn’t converting and how can you make the most of the data to bring them back to your site? Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled out a form and converted into a …

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AWA digital helped Xero Shoes increase conversions

AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, which was already performing well. Using a data-driven CRO methodology that has evolved over 9 …

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Why you need to boost your Conversion Rate Optimization

Whether you’re new to Conversion Rate Optimization or a seasoned pro, you need a solid CRO programme to take your digital marketing career to the next level Done a lot of split or multivariate tests, or various other CRO activities, but not achieving the quantum conversion lifts you’d hoped for? If so, you need to …

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Which industry has the highest conversion rate?

Chart of the day: Unbounce reveals business consulting, travel and job training industries have the best conversion rates. The comprehensive report, which evaluates thousands of conversion rates has found the three industries with the highest conversion rates. Business consulting, whilst most likely receiving low levels of traffic appears to convert well, whilst job-related training also has …

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Have you tried this CRO testing method?

Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used.  What are the differences between each method? A/B testing involves testing two versions of a page. There is a challenger and a control (usually the original page …

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How many CRO tests are marketers doing monthly?

Chart of the day: Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month. It’s worth noting though that around 7% also run 20 or more tests, the majority run no more than 4 tests per month. It’s no doubt testing is hugely important to marketers, I don’t see to …

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